Advertise

Vendors and suppliers to the commercial information management market can extend their reach by advertising in InFocus, PRISM International's quarterly journal.

Quarterly inFocus Journal

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ABOUT inFocus

inFocus is the quarterly journal of PRISM International. The March, June and December editions are delivered exclusively to PRISM International members. The September issue, which also contains the annual Information Management Resource Guide is distributed to all PRISM International members, and to prospective members, and as a free download.  

Each issue of inFocus examines an important industry issue in detail. In addition, other columns or information appear regarding industry or association news, reports on association activities and special issue features such as the Information Management Resource Directory, Networking Directory, Annual Report, and pre-conference issue featuring product and services announcements of Annual Conference exhibitors, inFocus advertisers and Corporate Partner members of the association.

In addition to the delivery of the magazine to PRISM International members, prospective members of the association also receive copies of inFocus magazine as a part of the packet of industry information sent to help familiarize them with PRISM International. Sample copies of inFocus are distributed to members and non-members at all PRISM International conferences and workshops.

In addition to the editorial theme, the four editions of inFocus also help to promote member networking, inform members about the activities of the association through the publication of the PRISM International Annual Report, and help to drive more business to advertisers, exhibitors and sponsors through the Information Management Resource Guide. Here is more information on each of the special editions included in the quarterly magazine.

March 2012 will feature information about new products and services that will be experienced at the 2012 Annual Conference in Las Vegas. In this edition, all 2012 exhibitors, sponsors, and inFocus advertisers are asked to submit articles directly related to products and services offered, announcing new products, services or personnel, or providing articles related to the applicability of products and services to the operations of PRISM International members. Note: the March edition is the only edition where articles related to direct product promotion can be included. While Corporate Partner members are welcome to submit articles for any edition of inFocus, the remaining three editions of the magazine offer articles that are product neutral.

June 2012 will feature the Member Networking Directory. This pictorial directory, which also provides basic contact information for each individual listed, is a great opportunity for you to include key employees from your organization. This photo directory is the printed equivalent of the PRISM International Community – the online members only area featuring individual profiles. This handy reference is kept by members all year and is especially used prior to attendance at conferences or workshops in order to help “put a face with a name”.

September 2012 will feature the Information Management Resource Directory. This directory is an annual publication that provides listings in various product and service categories and is kept as an annual reference. The directory is also published online and in the public area of the PRISM International website.

December 2012 will feature the PRISM International Annual Report. This edition provides key information to members of the organization regarding task group activities during the year, strategic plan objectives for the following year and financial information taken from the audited financial statement.


WHY ADVERTISE?
PRISM International is THE trade association for the records & information services management industry. Advertising in inFocus provides access to this unique and growing business market. Every PRISM International member receives this publication and has the potential to become your customer. Members refer to this publication for both story content and as a vendor resource. Strengthen relationships with current customers and attract new customers by advertising in inFocus!

CIRCULATION
800 copies of inFocus are delivered quarterly to PRISM International members, prospective members, new members, affiliated associations and the media. In addition, the September edition of inFocus, which contains the Resource Guide, is distributed to more than 2,000 members and prospective members of PRISM International in print and via web download.

FREQUENCY DISCOUNT
Advertisers who submit a contract and payment for one year of advertisements (4 quarterly insertions of inFocus) will receive a 10% discount per ad (excludes agency discounts).


DISCOUNTS
Advertising agencies are entitled to a 15% discount provided other contract conditions are met (see advertising contract for details).

PUBLISHER'S NOTE
PRISM International reserves the right to refuse any advertisement at its discretion.

REQUESTED PLACEMENT
Back cover, earned page rate plus 50%. Inside covers: earned page rate, plus 30%. NOTE: 4 Insertion advertisers receive first choice of limited space in all editions. All other requested positions: earned page rate, plus 10%

AD REQUIREMENTS

1.    For publication, ads MUST be received by published deadline and be accompanied by a completed PRISM Advertising Contract and payment in full.
2.    Payments must be made by check, credit card, money order or wire transfer. Checks should be made payable to "PRISM International"
3.    Four-color process and black-and-white ads are accepted in all editions of inFocus.

MATERIALS DEADLINES

1st Quarter Feb. 3, 2012
2nd Quarter May 4, 2012
3rd Quarter  Aug. 3, 2012
4th Quarter Nov. 2, 2012

Editorial Calendar
March 2012
Pre-Conference Edition
Industry Trends

June 2012
Networking Directory
Delivering Great Customer Service

September 2012
Resource Guide
Building Business Value

December 2012
Annual Report
Certification Programs and Business Enhancements

PRISM International Ad Specifications & Production Requirements

* Live area 7 1/2 x 10 Trim 8 1/2 x 11

PRINTING- inFOCUS MAGAZINE
• Trim Size: 8.5" x 11" (full page ad should include bleed allowance of 1/8")
• Printing Process: sheet-fed offset press, #2 grade, gloss coat
• All pages CMYK
• Printing standards: SWOP standards apply
• Screen: 300 lines/inch for all ads
• Maximum CMYK ink density: 300%

MECHANICAL SUBMISSION: DIGITAL FILES REQUIRED!
1. Send master files with all placed graphic files and fonts supplied, including fonts within graphics; all scans and colors CMYK.
2. Supply a proof generated from the digital file or a laser copy marked up with all colors and specs indicated.

FILE REQUIREMENTS:
Please submit only the following types of files.

MASTER FILES:
Quark Xpress, Illustrator, Freehand, and InDesign. Include all placed graphics and fonts used.

PLACED GRAPHIC FILES:
Tiff (eg. Photoshop) Pixel-based images (photos and halftones): 300 dpi.
EPS (eg. Illustrator, Freehand) Vector-based images: all scans and colors CMYK. Supply fonts used (or convert type to outlines).

FONTS:
Supply all fonts used.

Film and Microsoft documents are NOT acceptable

MODIFICATION OR CONVERSION ARE ACCEPTABLE:
Production costs may apply for submissions requiring adjustments or conversion to fit requirements.

SUBMISSION METHODS
1. E-mail File compression required: winzip or stuffit (.sea) archive. Send compressed archive by e-mail to bfitzgerald@prismintl.org
A proof must be faxed to +1-847-375-6343 with all colors and specs indicated.

2. On disk Send a DVD or CD ROM to:
Brian Fitzgerald
PRISM International Headquarters
4700 W. Lake Ave.
Glenview, IL  60025-1485
Include a proof or a laser copy, marked up with all colors and specs indicated.

Please carefully follow these guidelines to avoid extra charges and lost time. Call 800-336-9793 or 847.375.4751, if you have any questions regarding mechanical production or submission.

Online Advertising

Do you have a product or service that would benefit the Information Management Industry?

PRISM International is your lifeline to the information management community.  

PRISM’s extraordinary web advertising opportunity helps you target your ideal audience by:

Putting your company’s name and product/service offerings before PRISM International members who use the PRISM International website as a resource on a regular basis

Reaching thousands of potential customers who visit www.prismintl.org each month

Traffic on www.prismintl.org averages approximately 7,500 views per month and 95,000 visits per year

The standard banner advertisement rotates throughout the PRISM International website, which increases your visibility as visitors
navigate the site.

Already a Corporate Partner?

Here are SPECIAL DISCOUNTS to Thank You for Your Support

 
The following discounts may be added together * to create a significant savings to those corporate partner members who take an active role in PRISM International.

(Full Price for an online ad is $3,000 for 12 months)

4 Time Insertion Discount
25% Discount for those with a contract for insertion in all
4 issues of inFOCUS (this constitutes 4-time insertion order)

Booth Space Discount
15% Discount for those with a paid contract to exhibit at the
2011 PRISM International Annual Conference

1 Year Web Discount
10% Discount for those who submit a contract with
pre-payment for one year of web advertising

Booth Space Discount
5% Discount for each contracted and paid booth space at any 2010 PRISM International event

Sponsorship Discount
5% Discount for each contracted and paid sponsorship at any 2010 PRISM International event

* Maximum Discount 100%

Web Ad Specifications
All images should be supplied with a resolution of 72 dpi (standard screen resolution) 150 pixels W x 200 pixels H

Images must be provided electronically as 72 dpi JPEG, animated Gif files (maximum size of 50K). Files may be sent via e-mail to PRISM International to  bfitzgerald@prismintl.org